I'd say I am kind of loosing the hook comparing to the first two episodes. the performance is still outstanding of course, but the plot, especially that part about Sam writing his column felt a bit boring, the flashbacks did not provide enough emotional impact I expected from this character with a backstory of fails. I kind of expected him to start writing generic advices and then go like "To hell with that, that shit does not work, I will simply put here a list of what not do and how it all fails". Feels like a betrayal of expectations or promises tone-wise.